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Writer's pictureChrista Rainey

3 Reasons Your Business Needs Renderings

Updated: Oct 1

When I was first introduced to 3D renderings I was well into completing my interior design degree and it was love at first sight. As a designer, it blew my mind that I was able to input dimensions, materials, and lighting data that would eventually become a computer generated version of everything I had in mind for the project.



Renderings by: Arrange


Reason 01: Client Delight

I can't tell you how many times my clients have expressed their joy when it comes to renderings. Because so many people are not visual, it makes all the difference to be able to show a digital representation to put clients at ease. After all, spending time and money on a home is often the biggest investment in our lives so it's important to be sure about design decisions.


Here's a great example of a home builder client that used renderings to decide which combination of exterior materials they liked best for their spec home and even adjusted some structural features like windows, stairs, and garage doors. Take a look:

Home by: Derek James Homes
Renderings by: Arrange

Reason 02: Design Confidence

The design client isn't the only one to gain confidence by using renderings. After working through some selections to finalize the rendering, the designer, builder or architect is also more confident about the end product once construction is complete.


Here is a look at an "after" photo one of my favorite clients in Canada who uses our renderings now on every new build they do along with renovation projects. It's now part of their design process for their clients. The photo on the left is the rendering we did and the photo on the right is the photo of the actual bathroom once construction was complete:



Home by: Spruce Homes | Photo by: Scott Prokop





Rendering by: Arrange

No need to take my word for it, here's a testimonial that is all the proof you'll need:

Arrange Client 5-Star Google Review

★ ★ ★ ★ ★

My husband and I own a Home Building company in Saskatoon, SK Canada. We heard about Arrange from our photographer and began working with them on rendering of our homes. They have created absolutely gorgeous renderings of what each room will look like once competed (the renderings even show the design selections we have made so potential buyers get an idea of exactly how the space will look). Christa and her team are responsive, detail oriented, and a lot of fun to work with. They have allowed us to bring our designs to life even before completion and I can’t boast enough about how great this has been for our business. If you’re on the fence about working with Arrange...DO IT! I promise you won’t regret the experience, finished product and pride you have in the space you created. - Kaitlyn Blair, Spruce Homes

Reason 03: Portfolio Content

Something I've taken seriously since I was a student is my design portfolio. As an entrepreneur it is very important to showcase your work in a way that represents your skills and potential as a business owner. Your next client may even depend on it!


Using renderings is a fantastic way to bring in variety and appeal to your visual offering. After all, your online presence - whether social media or your website, can make or break your brand! You can automatically show your clients your attention to detail considering just how detailed renderings are.


You can easily create a feel that is light, bright and airy if that aligns with your brand, or, if you prefer a deep, moody and sultry feel just say the word! Our team is happy to help guide on materials to help you achieve the look you want for either your project or your portfolio.


Here's a look at our gallery page. Just scroll to see a range of renderings we've completed:

In an effort to help my fellow entrepreneurs to meet their project budget goals and to help guide on the ways I believe are most effective for marketing or building a portfolio, I put together some bundles. I have named them based on the story you want to tell using renderings.



AUTHOR: Christa Rainey is the founder of Arrange who works with real estate professionals to provide digital interior design solutions for their marketing endeavors. She believes in the value of elevating property listings to attract home buyers by telling the story of a home's potential. Combining interior design principles with cutting-edge technology, Christa puts her Bachelor's Degree in Interior Design to use along with her 10 years of industry experience to work with and support both real estate brokerages and photographers all across the US - providing them with quality solutions in virtual staging.



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